THE BRANDS
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GLOSSIER
CLIENT:TYPE OF WORK
Glossier💄Social Strategy, Content and Asset Curation
ABOUT THIS PROJECT
I’ve long been a friend of the brand and met former Brand Strategist, Emily Ferber, Summer ’21 as she was looking to streamline organic social. To-day I’ve supported strategy for launches like Solar Paint, Glossier Seattle, Universal Pro-Retinol, and Monochromes.
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CLIENT:TYPE OF WORK
MOMOMOON🧢Brand Identity, Launch Strategy, Creative Direction, Influencer and Community, and Email Strategy
ABOUT THIS PROJECT
A character-led streetwear brand with intention that exists to champion and support you on your unique journey, because Momomoon believes being you is the point. I met founder Lilian Cohen while the brand was still pre-launch, and she was looking for a creative other-brain to re-align with her mission to connect to a wider audience. Today, Momomoon provides its community with tools to promote conversation around: self discovery, personal expression, and connection.
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CLIENT:TYPE OF WORK
MISS GRASS🌼Social Strategy, Content Planning and Community Strategy
ABOUT THIS PROJECT
Weed for the times + a platform that educates on the science, the history, and the culture—all in the spirit of conscious consumption. I met the Miss Grass team as they were re-strategizing and looking to localize in different markets across the U.S. With the team, I helped create a unique community-focused opportunity for the brand to diversify their digital presence, leveraging their upcoming launches.
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CLIENT:TYPE OF WORK
QUILT🎧Brand Identity, Launch Strategy, Social Content and Programming, Influencer and Community Strategy, and Apple Store Launch
ABOUT THIS PROJECT
A new kind of social space showing you that social media can be a place to foster instant connection. Quilt is the supportive audio social network for real-time conversations on a mission to restore human connection and help the world feel better on a daily basis. I connected with founder Ashley Sumner as she was looking for a soup-to-nuts creative vision + execution for their go-to-market strategy and brand update.
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CLIENT:TYPE OF WORK
BEAM✨Brand Identity, Creative Direction, Social Campaign Concepting + Execution, Influencer and Community
ABOUT THIS PROJECT
On a mission to empower people to push their limits and pursue their passions, I met co-founders Matt and Kevin three months after launching their first two products. From there, we unlocked challenges in the emerging CBD space and decided on how to connect with their core persona to build their community organically.
CLIENT:TYPE OF WORK
TRANSPARENT
COLLECTIVE 💻Social and Community Strategy
ABOUT THIS PROJECT